World Cosplay Summit 2015

It’s summer time again in Japan, which means the biggest Cosplay celebration in the world is back once again filling the streets of Nagoya with characters from the worlds’ best anime, manga and videogames. Of course, I’m talking about the World Cosplay summit, and as it is a tradition for BMJ, we attended so we could tell you highlights of the event. The 2015 edition of this international award was the grandest in its history, bringing participants from 26 countries: Australia, Brazil, China, Germany, Denmark, Spain, Finland, France, UK, Indonesia, Italy, Japan, Korea, Mexico, Malaysia, Netherlands, Russia, Singapore, Thailand, the USA, Hong Kong, Taiwan, the Philippines, Vietnam, Portugal, and Kuwait. This proves that cosplay, a practice that was born in Japan, is not just a hobby exclusive to the Land of the Rising Sun, but it is an activity that brings communities of fans together from all over the world.

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World Cosplay Summit 2014

It’s that time of the year again, and once again, BMJ was there at the World Cosplay Summit in Nagoya to bring you the best of this year’s edition of the world’s most important Cosplay event. As every year, people from all over the world travel to Nagoya to meet at the Oasis 21 in order to share their love for Japanese popular culture and to dress as their favorite character from anime, manga or Japanese videogames. The World Cosplay Summit is a great event that allows fans of Japanese pop culture to express their passion for Japan, taking their fandom one step further, by transforming themselves into their favourite characters.




This year was one of the best editions of t

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Feel the summer breeze in Yukata

The chirping sound of birds and crickets tells me that summer has finally come. People change their warm attire to cool, short sleeves and sandals. The increasing temperature sometimes makes me feel too hot to be comfortable. The rainy days in June moisten my skin and make my shoes wet, but after all, those annoying weather conditions cannot take away the excitement for the upcoming summer.

Summer may not be the most popular season for traveling in Japan, especially in August and September when several typhoons hit the island. However, Japanese summer can offer tourists an exotic experience with numerous local festivals. 夏祭り(NatsuMatsuri) or summer festival is organized in most local communities. Some big events attract more visitors by lighting beautiful fireworks. Most enhance the festive mood with dances (Bon Odori/盆踊り) and parades, using traditional decorated cars (Dashi/山車). The sight of participators in Japanese traditional summer robe or Yukata (浴衣) is quite common at all of

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Anime and Manga

Unless you live under a rock, without any contact with modern civilization, it is very likely that you have watched at least one Japanese cartoon, or as they are referred to, Anime or seen some Japanese comic books, better known as Manga, lying the shelves of your local bookstore. Contrary to what many people believe, these cartoons and comic books are not only aimed at children, but to people of all ages, and include genres such as comedy, adventure, action and drama. Both of them form part of the strong and continuously growing Contents Industry of Japan, becoming an enormous and lucrative business not only in the Land of the Rising Sun, but worldwide. Both, Anime and Manga have become an icon of Japanese popular culture all around the world, and they both mean serious business. For example, according to the Ministry of Economy Trade and Industry of Japan, around 60% of the animation shown globally is made in Japan. For the case of Manga, contracts of translation and publishing gener

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Cool Japan

For a long time, people around the world never thought that Japanese culture could become a part of their daily lives. Although Japan became an economic giant, many people had the image that Japan was an almost isolated country. A mystic land of Samurai and Geisha; where people are very straight and disciplined. However, little by little, this idea started to change as Japanese products started to fill our daily lives as their popularity spread.

Suddenly, people from all around the world started watching the news on their Japanese brand TV. Casio watches and calculators were a basic instrument for students all around the globe. The Sony Walkman revolutionized the way we listen to music, making it not only portable, but individualized and customizable. By the 1980’s Japanese products became a symbol of quality that was admired all around the world. Nevertheless, this still consisted in what Koichi Iwabuchi referred as “odorless” consumer technologies, meaning that even if everybody k

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